INDEED 81.00 PER ROLL -NOT 240.00 LIKE THE BOX STORES !!!! MOISTURE PADDING - FOR LOWER LEVELS AND PETPROOF 87.50 PER ROLL !!NOT 300.00 PER ROLL -- ARMSTRONG FLEX VINYL(NO ADHESIVE) 1.09 SQ. FT -- HICKORY 5 INCH HANDSCRAPED HARDWOOD 3.67 SQ. FT MoHaWk silk(smartstrand triexta ) 3.59 sq. ft installed over lifetime--